William Hill

The composite score and metric breakdown above give a data-driven answer. The score reflects William Hill's actual performance on best odds rate, vig charged, and line leadership across all tracked sports in the most recent month — not editorial opinion or advertising. A score above 60 indicates consistently competitive odds; a score above 75 puts a book in the top tier.

The Best Odds Rate metric above shows what percentage of markets William Hill offered the top price on. A rate above 30% is strong in a crowded market. Check the per-sport breakdown table to see whether William Hill is particularly strong or weak for specific sports you bet on.

The Avg Vig metric shows the average juice William Hill charges on head-to-head markets. This is expressed as a percentage of handle — lower is better for bettors. The overall rankings page lets you compare William Hill's vig directly against every other tracked book in the same month.

The Line Leader Rate is a useful signal here. Books with high leader rates tend to move lines first in response to sharp action, which typically means tighter limits but sharper pricing. Books with low leader rates may be softer — they follow the market rather than set it, and may hold better prices briefly after moves.

The 12-month trend chart above shows William Hill's composite score for each month of data we have. Click any bar to pull up the detailed metrics for that month. Use the month picker to dig into specific periods.

The per-sport breakdown table at the bottom of this page shows William Hill's rank and composite score for each individual sport. Click "Details" on any sport to see the full metric breakdown filtered to just that sport.